"Els gave me the courage to make the necessary decisions, to have a different future."

After starting Vitality Concept, Leen Clincke searched for a better work-life balance

 

Eighteen months after the start of her business Vitality Concept, Leen Clincke felt that she was outpacing herself. Her smart concept of helping people to achieve a healthier lifestyle turned out to be a huge success. “It was time to make adjustments and make choices. Something Els actually meant the E(l)essence to me.”

 

“My specific approach - which is based on the 3 pillars of exercise, nutrition and lifestyle - was apparently something people had a great need for. It was an instant hit. After a blazing fast start, I soon had a full diary.” 

 

A need for change

“After a year and a half, however, I felt that it was time to make new choices or that there was certainly a need to adapt my existing concept. After all, I only had one diary, which in the meantime was fully booked. I had to weigh things up and reflect upon what I wanted to focus on in the future, without compromising a healthy work-life balance! I knew what I wanted and what I didn't want, but not how to initiate it. And I wanted to tackle it the right way.”

 

“On a client’s recommendation, I contacted Els. She came around and together we got to the bottom of my case. We started from the current situation and looked where we ultimately wanted to go. That became the essence, the core. What is it what I love most? Yoga! What format can we use? Group lessons, 1-on-1 sessions in a course of 5 sessions, consultations on request, … How do we make this profitable? How do we ensure that my diary is filled with services that I really want to expand in the future? And how do we present this - online and offline - to the outside world?”

 

A clear strategy

“Els had to take me back to basics every now and again. That is also her strength, her speciality. She was on the same wavelength and knew without too many words what I meant and in what direction I wanted to go. Whenever I strayed from the path, she pulled me back onto it. She made a roadmap and after each meeting an email followed with the summary and a to-do list. I kept on looking at it with my mouth open. It is unbelievable how clear the whole approach eventually became. Els provided a clear head and a clear plan.”

 

“She was also a motivator, because by the next meeting I had to have finished my homework. As a result, I quickly made progress: what otherwise would have taken a year or more, we now finished in 4 months! She also helped me to trust my gut feeling and gave me the courage and nerve to make the decisions which are necessary if you want a different future. Whenever I started to get cold feet, she was able to put my mind at rest. And the end result is a well-planned-out diary, which is perfectly balanced with my family life. Els is a very professional, powerful woman. I have a genuine admiration for her. If I come to a professional crossroads again in the future, I will certainly use her expert guidance again.”

 

Vitality Concept – Leen Clincke

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